Ever since online reputation and review sites became the norm for businesses, a lot of businessmen have become worried with what their customers are saying about them. They are concerned about these negative reviews. They don’t want these reviews because they are afraid these reviews might hurt their sales. Thus, they end up considering things that will make those reviews go away like buy local business reviews .
Well, there’s nothing wrong about this. Also, there is nothing wrong about receiving negative reviews. True, it may affect the sales of a business but these reviews are great sources of customer feedback. Negative reviews will alert a businessman what they lack and what they need to address in order to improve.
Having negative reviews wouldn’t always lead to bad outcomes. Sometimes, having a few negative reviews would make a business more legit or more credible, since many people believe that no business is perfect. Also, there are people who read reviews and take them with a grain of salt. They know, it isn’t possible to trust the opinion of a stranger. Most of all, only 25% of online users are unlikely to purchase a service or product after reading a negative review. Hence, there’s still 75% left and that is a big amount already.
Businessmen should always remember that there’s no way one can please everyone. Because of this receiving a negative review from time to time is bound to happen. Moreover, if we compare the weight of receiving a negative review as opposed to having an online presence, the latter is obviously more important.